Landmark Holdings invests with a bottom-up view in projects of all types: from early stage business plans to sanctioned projects, from quick turnaround two or three year developments to long gestation period developments spanning ten years, from metropolitan city centre projects to emerging second tier city projects, from small $5-10mm equity exposures to larger $100mm equity exposures, from self liquidating housing projects to income generating retail and office assets.

Based on over 15 years of experience in the real estate investment business, Landmark is following a strategy that has been competitive. The main elements of this strategy are given below.

Investment priority. Landmarks largest stakes are in mixed use developments with a strong residential component since this segment has traditionally provided the best returns and offers the most liquidity. It has done selective retail and commercial property investments.

Current focus. Landmark presently focuses on Tier II emerging cities like Mohali and Bhubaneshwar rather than Delhi or Mumbai. In large, metropolitan cities, land acquisition costs are increasing rapidly as a result of increased speculative activities. Therefore, the best near-term opportunities are in smaller cities, with populations of more than 1mm. Landmark is looking at more liquid metro markets very selectively.

Speed of decision making. Landmark has no conflicts of interest with other developers and can engage on projects at the pre-feasibility stage itself, and make investment decisions rapidly.

Deal origination. Landmark often originates deal and brings pre-screened deals to its developing partners.

Value added. Because of a conglomerates backing and years of experience in this space, Landmark facilitates rapid project execution, compliance with regulatory framework and bank financing. Many developers have found Landmarks skills complementary to the developers skills. This has attracted many developers to do repeat business.

Relationships. Over the years, Landmark has done multiple projects with leading developers like Ansals, Pioneer, Parsvnath, Vipul, Uppal-Chaddha, Suncity, EWDPL, Saraf etc. This is a source of automatic deal flow.